the fuck is this?
1988 california is a multi-media based brand curated by tate lovett in berkeley, california. this website releases seasonally released clothing drops, photo collections, music videos/films, good times, the bi-monthly magazine, and more recently, a radio station. founded in 2019 by tate lovett at age 18, during a rough time, lovett was extremely stressed from the pressures of the good times fashion show and collapsed on the street in berkeley, california and was rushed to the hospital immediately. the only thing he was able to remember at the time was his address, 1988 california, and that after that fashion show, there was nothing planned for the future of his art. while still in the hospital, he put together a new idea, a new brand, he took a few months offline, and at midnight, August 23rd, 2019, when Tate turned 19. 1988 was born.
from this point forward tate has produced an hour-long documentary, over 8 full clothing collections, a music video, the return of good times magazine and much more to come in the summer. tate continues to show he’s a truly multi-faceted artist with a massive global appeal who continuously merges business, culture, and social good.
1988 California st.
Berkeley, CA 94703